San Diego for people
who know San Diego.
Not a souvenir.
A reference.
San Diego's merch has always been pelicans and turquoise waves. We're something else. 32 North is the latitude — the coordinates of a city that doesn't need to be explained to the people who get it. Garment-dyed, heavyweight blanks. Designs that reference, not announce.
Comfort Colors 1566 heavyweight hoodie. Garment-dyed for a broken-in feel that gets better with every wash. Substantial. Real.
32.7157° N is the exact latitude of San Diego. The name is location-coded without being obvious. Locals get it immediately. Tourists are intrigued.
Elev. 52 FT. The elevation of the city above sea level. Every detail on the garment is a reference, not decoration. That's the difference.
The places locals know. The names tourists want to find.
Stay In The Know
New neighborhoods. New colorways. First access.
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