San Diego, CA

Not a souvenir.
A reference.

Garment-dyed heavyweights for people who know San Diego. Built on the latitude, not the landmark.

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32.7157° N / 117.1611° W

The Drop

32 North

Coordinate Hoodie

$54.00

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32 North

Wordmark Tee

$36.00

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32 North

Coordinate Tee

$32.00

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32 North

Neighborhood Tee

$38.00

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The Reference Point

San Diego for people who know San Diego.

32.7157° N is the latitude of San Diego. The name is location-coded without being obvious. Locals get it immediately. Tourists are intrigued. We build garments that capture how the city actually feels to someone who lives here — not pelicans and neon sunsets, but the real thing.

Latitude 32.7°
Founded San Diego
Construction 12.5 oz